Sorry, I’ve just seen the ads and since it’s raining with books, I thought I’d post it.
Alberta Ferretti Fall/Winter 2009/2010 Campaign
I don’t know what the message, or messages, are of this campaign, really. Books are cool? Books make you want to go crazy… fashion-wise? Let’s rip off them books because we are cool, but let’s read them first? Or, OMG! what am I doing in this room full of books? I’m a model! Or maybe they’re supposed to be characters from the books, or the clothes are inspired from these characters… Or! maybe this is how we readers ought to look like. 😉
I don’t know much about Alberta Ferretti. And judging from this campaign, it’s not really much to my taste — the clothes, I mean. But I think the ads are quite cool, though the strewn books and torn pages make me a bit sad. 😦
Images from www.fashionising.com.